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Kai_Mao said:
I'm kinda surprised the $35 gift card promotion for Switch is attractive enough to entice more consumers. Sure, its basically a few free games from the eshop, but its not necessarily a must get, even at this time of year. Kudos to whoever thought of using a $35 gift card as an enticing promotion, especially after the huge holiday explosion that was Smash Bros. and Switch.

I didn't think much of the $35 promotion originally either.  However, I think this can also be treated as a $35 discount on a game of the person's choice.  A person who really wanted something like a Zelda bundle, for example, could download Zelda and already have $35 credit toward that.