January NPD 2019

[zorg1000]

Shadow1980 said:

zorg1000 said:

Great charts and info as always and while I agree with pretty much everything you said, I dont understand why you always cite the S model for 360 explosive growth but leave out Kinect.

S model was definitely a contributing factor, as the chart shows, its June launch followed by Halo Reach in Sept gave it a huge boost over the Summer and would have given a nice holiday boost as well.

But the thing is without Kinect that holiday boost would not have been as significant, nor would the monthly sales in 2011. Kinect was a massive, casual phenomenon selling over 8 million units in holiday 2010 and 18 million by the end of 2011.

Without Kinect, the S model would have had a PS2 Slim or Xbox One X effect.

I still have my doubts that the Kinect provided anything other than a short-term boost the month of its release. The 360 was up more YoY in Nov. 2010 than in October, but by January that improvement to the YoY gains was gone:

 

I just don't see anything in the data to suggest that the Kinect had a massive long-term impact on sales.

Also, Reach appears to have had minimal impact on sales. Sept. 2010's weekly average was up only 8.6% from August, a rather modest increase.

Holiday 2010 massive boost and 2011 sales being up almost every month and peaking in year 6 is the work of something capturing a new audience, not a sleeker redesign. The fact that Kinect sold 18 million in just over a year and caused Microsoft to shift focus from the "hardcore" to "casuals" is pretty telling as well.