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StriderKiwi on 12 February 2019
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mjk45 said:
VAMatt said:

Well, I think that, in this case, the lack of hype caused a bunch of hype.  You can really only pull that off once in a while, and with absolute perfect control of leaks.  This game was a total surprise, in an industry where that never happens.  That's the marketing plan right there.  

The release was well done, instead of people hearing about EA publishing a BR game and the negative noise around that, instead you got a what's this game by respawn could be interesting  vibe going on, along with no  $60 barrier to checking it out , also you would assume a lot of  Battle Royaler's looking for the new next big BR game upon seeing a new BR game that they know next to nothing about would find that an itch they just had to scratch.

The timing was perfect. Right as CoD fatigue set in (January onward typically sees loses in player base and not nearly enough new customers to replace) Fortnite has already peaked and is SLOWLY seeing players leave to try out other games, and PUBG, while new on Playstation has gotten old on PC and Xbox.

And let's not forget the streamers/Youtubers. Both the CoD Youtubers I watch made half or more of their recent videos on Apex Legends and regularly mention on social media how much they love the game. That sort of publicity is far better than any corporate sponsored shenanigans, even if they don't EA it up (see BF V).