| Chazore said:
They aren't likely to profit, but this comes off to me as though they want to use the disabled as a means to improve their brand image. I always, always have to ask these people,.these companies "where the hell were you guys decades ago, or 5-10 years ago when others were promoting/helping the disabled?". I see moves like this as though it's a "oh, I'm down on my luck, but this PR campaign will suit me just fine". I've always given to charity, be it money in charity boxes or giving away my clothing/books. I've never thought to myself "I need to do this to appear as something else", which is what these companies come off as to me when they only now just do this, and never once considered doing it years and years ago when it still mattered. It's been no surprise that MS has had it absolutely rough this gen, both via sales, popularity and PR, but to me, this just shows that they want to take on any group, like EA likes to pretend it supports LGBTQ (And yet they screw that up somehow). A nice ad none the less, but I don't like the "when it suits me" mentality of how and when these ads spawn. These companies should have been all for the disabled and unfortunate since day 1, not when it suits PR and image. I absolutely hate companies taking advantage of the disabled, even if it's just PR image. |
In response to part of your post pretty much what I was saying. However unlike you I'll not hold it against them the fact they didn't give this push years ago. To me that's just looking for a reason to be negative on them. MS are one of the industry leaders in helping disabled gamers in a market that likely isn't very profitable if at all so why the hell do they not get full credit with no strings attached?
We could take that thought process about any company in the world, pick something they didn't use 10 years ago and they hold it against them I strongly disagree.
