| Chazore said: They aren't likely to profit, but this comes off to me as though they want to use the disabled as a means to improve their brand image. I always, always have to ask these people,.these companies "where the hell were you guys decades ago, or 5-10 years ago when others were promoting/helping the disabled?". I see moves like this as though it's a "oh, I'm down on my luck, but this PR campaign will suit me just fine". |
You pretty much answered yourself. :P Likely not enough profit in the old environment to make it feasible.
At the end of the day though, it's better to be late than never.
Kinect was okay for some people with disabilities.
| Chazore said: I've always given to charity, be it money in charity boxes or giving away my clothing/books. I've never thought to myself "I need to do this to appear as something else", which is what these companies come off as to me when they only now just do this, and never once considered doing it years and years ago when it still mattered. |
I probably should give to charity more often. - But they are usually religiously motivated, which kills my motivation to support them.
I think at the end of the day though, Microsoft should be praised for kickstarting things... Because the other gaming peripheral manufacturers haven't exactly been supporting those with disabilities.
| Chazore said: It's been no surprise that MS has had it absolutely rough this gen, both via sales, popularity and PR, but to me, this just shows that they want to take on any group, like EA likes to pretend it supports LGBTQ (And yet they screw that up somehow). |
If it helps their image, then kudos to them... The real winners in all of this isn't Microsoft... Isn't even us. It's those with disabilities.
| Chazore said: A nice ad none the less, but I don't like the "when it suits me" mentality of how and when these ads spawn. These companies should have been all for the disabled and unfortunate since day 1, not when it suits PR and image. I absolutely hate companies taking advantage of the disabled, even if it's just PR image. |
I come from a disability/aged carer background, so this isn't new ground for me... Companies do it all the time.
But you take it for what it is and take any benefits you can get.
I had a client once that was addicted to my SNES, he could only use his left hand... Consequently, there was a game on the SNES that was perfectly suited to him, Lufia 2. - You could play the entire game with just your left hand. Was fantastic.
Hopefully there is more to come in Microsoft/Sony/Nintendo catering for those with disabilities, because at the end of the day, it's a good thing, PR move or not.
--::{PC Gaming Master Race}::--
