It's a thoughtful product, and good on MS for bringing it to market, but the ad feels more like a charity ad then a gaming ad. I mean an entire 2 minute spot and no games shown whatsoever?
It's more a PR exercise then an advertising campaign. They are looking to improve the image of their brand rather then make straight sales of this product. Obviously it will help it sell but it's a niche market.
As far as PR campaigns go this is a very good one.
This was taken the wrong way. Saying it's a niche market from an advertising point of view is a compliment to Microsoft because the financial reward from this is likely not big. Yet they are still putting in a great effort to help disabled gamers. That's great PR for the brand and image.Last edited by Kerotan - on 31 January 2019