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I'm one of those people who thinks that it's more likely the next-gen consoles will launch in the Holiday 2020 period, but I just had a thought ...

What if Microsoft not only announced their brand new console, but did a full-on reveal? They would tell the price, the specs, the capabilities, and the noteworthy games coming day one. It comes out March 2020, half a year before PS5. They give an entire showcase of Halo Infinite, similar to what Nintendo did with Breath of the Wild at E3 2016, albeit it with a lot less time (maybe around ~10 minutes). They reveal the new Ninja Theory game, Xbox next-gen exclusive. And Gears 5 is releasing Holiday 2019, but the game is being released as an enhanced edition either at launch of the next-gen Xbox, or a few months after. And when Holiday 2020 comes, either a $50 price cut and/or one or two great bundles.

Granted, that's the best case scenario, and it isn't the most realistic. Also, Xbox 360 had an even better early release lead, and it still was caught up to by the Playstation 3 in the end. Still, it would be kind of interesting to see things go down that way.