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They failed with the hardware design.
It was too expensive, and over designed for its time. With needless features that drove up prices, and those memory cards that cost a arm and a leg.

The hardware killed any future the thing had sadly.
If they had made a cut back version, without many of those near useless features, and useing normal memory cards, that sold cheaper, the vita would have been a much better selling product, and would then have had much more software support.