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Farsala on 08 January 2019
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zorg1000 said:
Farsala said:

Obviously it had good legs regardless due to more international launches, but it was extended due to the prices of the PS3 and 360. The Wii also greatly benefitted. The prices of the PS3 and 360 were so terrible that they didn't even peak until after year 5.

360 peaking that late was due to S model+Kinect, not price. This can be seen by the fact that it was the same price in 2010/2011 as it was in 2008/2009.

360 launched at $299/399 depending on sku (1.2m)

In 2006 they added a $479 sku (6.8m)

In 2007 they dropped to $279/349/449 (7.9m)

In 2008 they dropped to $199/299/399 (10.9m)

In 2009 they discontinued the middle sku and dropped the high sku to $299 (10.1m)

In 2010 they got the S model at the same $199/299 price and Kinect (13.2m)

2011 had no price cuts/revisions/new skus (13.8m)

 

Sales grew steadily having its first peak in 2008, its 3rd full year, the year it reached an entry level sku of $199. Sales dropped slightly in 2009 then had a large boost in 2010/2011 while retaining the same pricing as the previous years.

S Model and Kinect is a price difference, since the S Model has more HDD. And you don't mention other markets. Also worth mentioning heavy value bundles started late gen, further increasing the price gap of 360 early and late years. Black Friday became bigger due to major (temporary) price cuts. Kinect and S model helped, but price was the biggest factor imo.

PS2 did well against those high price points at the start of the gen.

~5 years after launch 360 had all the price points, including a £149.99 model (and other currencies) which was unseen before, allowing them to peak.