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Farsala said:
Obviously it had good legs regardless due to more international launches, but it was extended due to the prices of the PS3 and 360. The Wii also greatly benefitted. The prices of the PS3 and 360 were so terrible that they didn't even peak until after year 5. |
360 peaking that late was due to S model+Kinect, not price. This can be seen by the fact that it was the same price in 2010/2011 as it was in 2008/2009.
360 launched at $299/399 depending on sku (1.2m)
In 2006 they added a $479 sku (6.8m)
In 2007 they dropped to $279/349/449 (7.9m)
In 2008 they dropped to $199/299/399 (10.9m)
In 2009 they discontinued the middle sku and dropped the high sku to $299 (10.1m)
In 2010 they got the S model at the same $199/299 price and Kinect (13.2m)
2011 had no price cuts/revisions/new skus (13.8m)
Sales grew steadily having its first peak in 2008, its 3rd full year, the year it reached an entry level sku of $199. Sales dropped slightly in 2009 then had a large boost in 2010/2011 while retaining the same pricing as the previous years.
When the herd loses its way, the shepard must kill the bull that leads them astray.
