Interesting. I think Nvidia got no choice if they want to stay relevant in this field. Since TV's also come with VRR support, none of the TV manufactors would install expensive propretiary hardware as long as you can do that by software.
Intel Core i7 8700K | 32 GB DDR 4 PC 3200 | ROG STRIX Z370-F Gaming | RTX 3090 FE| Asus PG27UQ gaming on 3840 x 2160 @120 Hz GSYNC HDR| HTC Vive Pro :3
Reached PC master race level.