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Barozi said:
konnichiwa said:

But they don't...

They earn more than 130$ from every fifa game sold while at the same time the dev cost of those games have been decreasing. 

But you just proved that they have changed their business model. That's what I've been saying. They had to do it because the money they were getting was worth less. Looking at the chart, it seems to have started slowly somewhere between 2011 and 2012. At least for EA. Also from when is that chart? It also shows projected revenue for future years. Hard to make out what data is real and what is just projected.

Selling 10m FIFA games in 2018 is not the same as selling 10m in 2008. The money is worth less in 2018. The reason they make more money per FIFA game IN THE END is because the average FIFA player is paying more for microtransactions. Exactly the reason why they had to introduce them. If it wasn't for them they would get the same amount of money, just that it's worth far less. They could've skipped introducing microtransactions (or stopped pushing them so aggressively) if game prices were $75 today or $70 a few years ago. That way they would've made the same amount of money for every game sale as back in the days.

They don't needed to introduce them they wanted to introduce them. If they can cancel games and use that staff to make more lootboxes they will and did. 

https://www.youtube.com/watch?v=PTLFNlu2N_M