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Barozi said:

Where's the problem?
It's purely cosmetic, on top of what is already in the game and not overpriced.
I've never bought any cosemtic stuff ever, but there are many that do.

It's also the only way for companies to make a decent amount of money nowadays as video games are far too cheap. They are still $60 when they should be closer to $75.
So you should rather thank anyone who is buying stuff like this, as this keeps the costs down for all of us.

But that's false informations from those same companies.




Companies make less games => Spend less money on games => And make a ton more profit.  EA is just one of the examples but most companies try to do the same. 

2017 was more expensive for EA because of SWBFII 'free' dlc where they lovely used the 'you can earn anything but it needs 100 hours for a costume or buy some lootboxes fiasco'

I don't know who it was but it was EA or activision who were trying to come up with a new idea:   People who buy more DLC/extra's/costumes will be lined up online against weaker players, while people who buy nothing will play against stronger players and hopefully feel the need to buy something.