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Honestly Im fine with this.
As long as the devs of games dont go overboard with it.
Ive often wondered why big games and MMO's dont have like billboards or items that are linked to say "pepsi" or "coke" ect.
Stuff like that.

 

Like what does it matter if your MP potion, is called Pepsi? or such.  As long as it doesnt effect gameplay its not that big a deal.