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haxxiy on 07 December 2018
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EricHiggin said:
haxxiy said:

AMD would crank up the prices if they had anything very good in hand. They aren't more than doubling the performance-per-price value of the Polaris / Vega cards from one year to the other, it's too agressive for a company who needs money for R&D etc. so badly to compete.

Compare Ryzen retailing for $500 versus the meek FX for no more than $200, or Vega coming for a mere $500 - $700, way lower than the top GeForce cards, when it's implied the design is quite troublesome to manufacture.

That would be my two cents at least.

You have to take competition into account more so then you have. The GTX 1000 line hasn't really come down in price much because there is no reason. Vega is weak competition so there is little reason to lower the prices of the 1000 series. Just look at what Intel has done to their line up in terms of dropping prices and adding cores. Intel was taking baby steps and as soon as Ryzen showed up, they started jogging and then quickly leaping. If Navi truly competes with the GTX 1000 series for the rumored prices, you can bet Nvidia will drop prices quickly to remain as competitive as necessary.

Not to mention market share and mind share. AMD is like Tesla right now. Mostly still buzz. Tesla is no GM or Toyota though, and Intel and Nvidia are. AMD needs to gain market share, and as quickly as possible, because Intel is going to strike back as soon as they can, which won't be for a while, and with the recent RTX 2000 series falling flat, right now is the time for AMD to put the pedal to the metal and make as much of a dent as possible.

I would say the prices seem a little low for the GPU's. Another $50 at least per SKU would make much more sense, and it could potentially be even more than that, depending on how low Nvidia can afford to go with the 1000 series.

I don't know. Their GCN architecture is worse than Maxwell, so they're at least four or five years behind Nvidia at this point, and lagging badly in R&D. Navi is just another refresh  and there's no Jim Keller to make miracles this time around. AMD is just being hyped in the stock market right now because absolutely no analyst seems to know that their 7 nm chips, in fact, won't put them one node ahead of Intel's 10 nm, that it's just a marketing name.