I just wanna say if you read all of that. It's amazing. The 'lobbys' are centralized. EG: Sony, EA, UBI, etc. That would run on their server. Then any of the people on your friends list there... will be seen there. The content you receive, would come from the 'lobby' server. And the advertisements, would pay for the lobby servers bandwidth. This looks TOTALLY AWESOME.
PSN ID: Kwaad
I fly this flag in victory!