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Kerotan said:
PortisheadBiscuit said:

Oversimplification 101

Ironic. Considering you said the potential loss per bundle is $60. But the game is on sale for BF everywhere both digital and retail. So how's the potential loss $60? And you never factored in the potential for everyone to buy the season pass. 

The POTENTIAL loss is $60 because that is the MSRP of the game. We're talking revenue, not profits. Also Business/Economics 101.

This means POTENTIALLY 2 million consumers will not purchase the game for $60 because it is included for free. Clearly there are other intangibles when discussing consumer products. PSN+, Season Pass, etc; But at $199, you're looking at a demo that isn't necessarily in the market for such things.