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PortisheadBiscuit said:
Kerotan said:

I'm sure last year they were taking a loss but I think this year maybe not. It's 12 months later so costs have probably dropped. 

They're definitely taking a loss, but that's their business model and has been since the PS1. 

Any proof they're definitely talking a loss? I'm sorry but their model this gen has been to generally not sell a loss. They've been offering it for $299 all year. That's probably $100 profit per console. It's years over due a price cut at this stage but Sony kept the price high because demand from consumers was so high.