Lazard Analyst: PS3 & 360 games need to sell 600k to break even, Wii 300k

[Bodhesatva]

There are definitely still benefits to making games that are 360/PS3/PC multi-platform, but I expect exclusive titles on these systems to all but evaporate within two years.

It also means that Microsoft and Sony are going to continue fighting viciously over the same consumers; with third party exclusives out of the picture, the distinctions will be marketing, first party exclusives (with both companies buying up developers and/or paying for publishing and marketing), and the system's prices will be cut, cut, cut.

All of those things cost a ton of money. Red ocean indeed.