It is not a "stupid" move as I've seen a few people say. The Playstation franchise is so strong that I think they feel that they've reached a point where E3 isn't the best way to expand their brand. The competition is fierce at this event and by having their own event they can go all out and get the maximum exposure in all of the relevant media. I mean, an announcment or new from E3 gets flooded so fast by other news and announcment, with a few exceptions. I think it is a smart move.







