Can someone explain this to me?
When a $60 game sells in a store, the store gets a $10 cut of the sale. When a digital sale is made, those extra $10 go back to the developer. Why don't game companies offer a discount for digital purchases (as an incentive to sell more digital copies)? In some cases, digital is actually more expensive than physical (I've noticed that oftentimes when a game gets a price cut, the digital version stays the same).
I suspect that maybe stores like Wal-Mart and Target are pressuring the big three to maintain equal pricing, otherwise they would perhaps refuse to sell their brand in stores anymore. Is that really the reason? Or is there more to it than that?
* I just made up numbers here to make my point; I don't actually know how much a store gets on a game sale.
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