Nuvendil on 30 October 2018
pitzy272 said: How can MS get away with bundling RDR2 with all of their XBOs? I really don’t understand how this isn’t a legal issue, considering Sony and Rockstar have a deal for marketing and bundling with PS4. MS has been doing this for years, but they started off subtle to avoid legal issues (e.g. Destiny fragrance ad for Destiny 1) and now have become very aggressive where they are actually creating their own bundle. If they can get away with this on this level, what is the point of third party partnerships? |
Because there's no deal between MS and Rockstar. MS is just eating the cost of that $100 discount if someone bundles it with Red Dead. It's a promotion organized with retailers. Sony can do the same thing. They just haven't needed to.