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I think Sony will concentrate on profitability instead of trying to capture the market.If they can vastly reduce cost on each unit manufactured this year (ike the rumors are saying),and maintain a 499.99 and 399.99 price point throughout this year-their next fiscal year could see a slight price-cut and profitability.Then they can keep selling the PS3 for another 4 or 5 years and make up those cost.All while starting over with the PS4 at a 399.99 price point(due to cheaper blu-ray drives.)