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LipeJJ said:

Yep, it is. Just like Zelda was a 5m~8m brand, but Zelda BotW is already over 10m just a year and a half after release. Same for Splatoon 2, which surpassed the original on the first year, or Xenoblade Chronicles 2, and so on. This is one of the reasons I think the series will grow on Switch: almost everything is growing, and some games are reaching never seen before hights. I mean, Odyssey shipped 9m in a quarter when most 3D Marios end up selling around 10m. Besides, Switch's audience seems more connected to Nintendo games than never, not to mention they're all having awesome legs. Hype is also through the roof and the internet seems to like it a lot.

There are even more reasons, but these are the main ones.

I don't know...I mean, zelda did better than previous entries, true, but it's not so far ahead of twilight princess right now and it was a very anticipated game that released more than 5 years after its predecessor and embraced the open world concept that is so loved lately. SSBU is just...well, an ultimate version of the usual ssb. It will surely sell very well, but I'm not sure it will be able to double the current best selling entry in the series like you think. I'm personally expecting 15 mln, which would make it the best selling ssb game ever.

Also, now that I think of it, you basically expect ssbu to double mario odyssey. It seems a little bit too optimistic to me.