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It is dirty politics plain and simple. The use of viral marketing is a tool that the big American companies like Apple, Microsoft and several others are light years ahead of the Japanese. These viral marketing companies make thousands of accounts across every forum and social media platform. You can spot them a mile away usually. They don't flat out hate on things, but instead make list of negatives, usually starting with how they love Sony and only have a PS4. Then using accounts they agree with these negatives over and over, whilst disagreeing with anybody positive. Throw in the console warriors hating into the measure and suddenly these different threads and comment areas are mainly negative.

It is a sad time that so many people follow outside people they don't know over their own opinions. It means that when playing games people are looking for and making checklist of negatives instead of playing and loving great games with a smile on their faces and looking for good points.

I know so many people who have been conditioned to negatively be critical of games so effectively that they are now virtually ex gamers. Burned out by forgetting everything they love about gaming. It is sad that the written word has such a deeper impact on the mind that it now overwrites our own thoughts and the spoken word, but it certainly does.

Alongside increased exposure to internet for an ever increasing number people outside agenda groups are mastering these control technique s. For that reason terrorism, extremism and huge divides in societies about politics, and every issue you can think of. The divides between every side of every argument are growing, with the middle ground a thing of the past. It is turning into a tragedy of the age. The console war of people who should really be friends celebrating a great form of entertainment. The vast majority of whom, when asked will have no idea why they hate something, but simply do. There is simply something wrong with all of it, and it will either end in real corporate wars, or people will pull the plug on social media and most of the internet.