starcraft said:
But the damage to the PS3's long-term prospects and the Playstation brand at large could become even more pronounced than it is now if they didn't keep up with Microsoft over the holidays. We've seen that MGS4 can push hardware without price cuts, but short of FFXIII making it into 2008, the PS3 has NO major hardware pushing titles left this year. Another four months pass and all of a sudden most people that are willing to buy a PS3 at $400 already have, and parents looking to buy their kids a PS3 find that its the SAME price as it was when they were going to buy it last year and found it too expensive? I just think Sony will avoid that at all costs, even if it means they don't make a large Q3 (based on their fiscal year) profit. And they should make a profit in their Q3 even if they are losing some money on the PS3, because the PS2 and PSP will keep the division in the black for that quarter as we saw last year.
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You seem to forget that pushing hardware generates the most losses. Frankly, this generation is not about consoles sold. Its now about profit. If SCE cut the PS3 price, Howard Stringer will probably sell them to M$ and there goes the fanboy wars and the competition till Apple jumps into the fray.
"Dr. Tenma, according to you, lives are equal. That's why I live today. But you must have realised it by now...the only thing people are equal in is death"---Johann Liebert (MONSTER)
"WAR is a racket. It always has been.
It is possibly the oldest, easily the most profitable, surely the most vicious. It is the only one international in scope. It is the only one in which the profits are reckoned in dollars and the losses in lives"---Maj. Gen. Smedley Butler