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There's a phrase your provided article you should read, "predicted loss" those aren't official numbers, and those "predicted" numbers are lower than what you claimed earlier.

With your blu-ray arguement you have now expanded into the marketing and gaining of support for blu-ray to back up your "1 billion cost" claim. I have been referring to the actual cost to develope the technology, not to market it. Again, Sony "paying" for loyalty of a studio isn't part of the cost to create blu-ray.

I'm sure someone of your intelligence would recognize that looking at MS financial statements won't help you find out it's losses on the 360 either, as MS has clever included several other products into the same division.

You're quite funny starcraft, I made one claim, not even a claim, and you try to criticize me, while you have made several claims, and when asked for a source you refer to someone else's OPINION.

If you want to pull off this whole "I'm smart and mature and us common sense" you might want to handle yourself better, especially your sources of information.