PS3 a faster money sink than the Xbox? I can see why no price cuts soon.

[starcraft]

NJ5 said:

BengaBenga said:

 

Last year there was a different strategy: Lose on hardware, gain on software. So last year the comany agreed on pricecuts because it fitted the business plan.
In the latest earnings release and these comments from Stringer meke it clear that the strategy for SCE has changed. The shareholders expect from the company to stick to that.

That sounds convincing, I hadn't looked closely at those declarations. I guess they can start being profitable from the next holiday quarter and on, so maybe we'll see a small price cut at the beginning of 2009 if sales aren't good.

@ Benga.

But I haven't seen anything from the CEO (or anyone else) that convinces me they are serious about not cutting the price this year.  Obviously they would never tell us they WILL cut the price or noone would buy the PS3 now.  But as subjective as this is, they just haven't been convincing enough to demonstrate to me that they will sacrificelong term brand viability to ensure short-term profitability.