BengaBenga said: That's why companies develop strategies. Usually you have to choose. In this case it's Profit vs Marketshare/Brandname.
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It's not that simple BengaBenga... After all, we could have used the same argument last year to justify the impossibility of huge price cuts, which ended up happening anyway much to my surprise.
Shareholders do put up with massive losses of money, as long as the environment (which frankly isn't favorable now; struggling economies and all) and the company's explanations justify it...
Having said that, I have no idea whether shareholders would put up with another big price cut. If Sony buttered them up real well, saying they need the market share to prepare for the next generation, maybe that would do the trick?
My Mario Kart Wii friend code: 2707-1866-0957