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Ka-pi96 said:

That's not loot boxes. That's FIFA. No doubt the FIFA packs account for a chunk of that, but considering they recently announced FIFA 18 had sold 24 million copies... they don't need to sell packs to make money on FIFA.

It's not like they didn't pay for the FIFA licence (and make a load of money from it) before they started selling packs... oh wait, they did. It was already a hugely successful game without them. And EA are a business, not a petulent child, they aren't just going to throw their toys out of the pram and refuse to sell FIFA games anymore just because they're not as profitable as they once were. They'd still rake in a shit tonne of money. 24m sales for the last one, that's nearly Call of Duty level, any publisher in the world would love a game that sold 20m+ copies every single year and they're certainly not going to give it up just because they can't sell packs in it anymore.

Really ? "(60% just from Fifa Ultimate team iirc)" 

It didn't sound like how he implicated it in his wording at all ... 

You do realize that the majority of the money that EA makes on their FIFA licenses are to be repaid in debt when the bought the license, right ? Rest assured that EA's margins are thin and that the FIFA body isn't getting screwed out of the deal in the process since they hold all the keys. FIFA may sell a lot of copies but it's no good to EA if the FIFA body just keeps taking most of it and EA doesn't seem all that thrilled about their Star Wars license from Disney ... 

Wyrdness said:

Don't kid yourself mate a large chunk of EA's profits came from FIFA alone if you think pulling out of EU is an option you're mistaken because guess what EA are a business and still need to operate regardless of any ruling, they're not going to give up 80% of FIFA's sales and potentially the license because someone else will fill the void.

And a large part of EA's costs are maintaining the FIFA license alone since FIFA doesn't own the problem of how their going to make the games profitable so if EA wants a cut from the property that's their problem ... 

Wyrdness said:

What dream are you talking about? Are you high or something because I've not said anything of the sort or are you looking to be dismantled on a personal level because I can do that if you wish. You're talking as if gaming companies mean something to nations they don't gaming is a niche market compared to many industries around and so many large publishers have gone under and have had no impact on the countries they were based in, you're spouting a fantasy here were these publishers are bigger than what they really are.

LOL, "Belgium is the main HQ for the EU and are already passing the proposal to the rest of EU so unless EA want to lose out on sales from a whole region that isn't really an option" ...

The revisionism is strong in you since you're trying so hard to hide your distaste of loot boxes as a supposed consensus. Acting as the strong man won't get you out this time since your denial only translates to cognitive dissonance ... (anyone can see that you have a bias against loot boxes and is salivating for an intercontinental wide ban on them)

Again, EU has jack shit for leverage since they don't have a consensus among their members and with the UK leaving it makes them less of a threat to EA than they are now ...