When you're clearly making an absolute mint of a billion dollars from pure MT's alone, of course you're going to want to fight tooth and nail to secure that goldmine and allow yourself to siphon further from it in the future. EA are so very greedy and they have their 1b dollar franchise via MT's, so they naturally want to secure it, as all their other franchises are either dead, malformed and not making anywhere close to what Fifa makes or costing more to design (and then kill shortly afterwards).
I honestly hope this crushes EA, but it won't. I'd like to see them suffer for all the PC ip's they've killed over the years, as well as beloved studios.
Mankind, in its arrogance and self-delusion, must believe they are the mirrors to God in both their image and their power. If something shatters that mirror, then it must be totally destroyed.
