Well, it seems Sony learned it's lesson last gen with their overpromising target renders from last gen. They were (rightfully) called out for it and mocked. Ever since then, they have been pretty careful about what they show. And usually label things as in-game or in-engine.
Unfortunately, this gen it seems MS and Ubisoft took that torch from Sony and ran with it. Now, MS's sins seem to be mostly from the beginning of the gen, when they were still trying to mask the fact that they had weaker HW. Most notably the launch game demos running on HW much more powerful than the XBO, meaning those games required downgrades, and the overpromising of the Cloud, i.e. 10x more powerful XBO and Crackdown destruction, which no longer appears to be in the game. On the other hand, I don't think Ubisoft has released a game this gen that hasn't seen a downgrade.
