After watching the first part of the video, this seems a lot like outrage for the sake of outrage.
The guy repeatedly says things like "I have nothing to do with the business, guys," "I'm not answering that question! (laughing)," "ask someone in PR," or "I just make the shoes" (twice) when he gets questions about publisher decisions. He also responds to one question by saying he'd like to answer it but he'd never be allowed to talk to the press again.
It's a fun interview with lots of laughing. The Switch thing could easily be him laughing because the interviewer keeps mixing in questions that they know he can't answer. I know some people don't want to hear that, though, and probably made up their mind to be offended without ever checking for themselves.
