I just buy them on a "Whenever I feel like it" basis. The yearly franchise I probably buy the most is Pokemon, but even then, not every time (usually skip the deluxe versions). As for the others, I usually buy the newest one when it's been a while since the last one. Might get Black Ops 4, since I haven't gotten a COD game since Advanced Warfare. Last year I went for NBA 2k18. On a side note: Wow, MyCareer loves to just bleed your wallet dry. If you plan to pick up an NBA 2k game, I'd suggest staying far away from that mode.
I can't say I've ever been bothered about the existence of these yearly franchises. Sometimes I want all-new experiences, but other times I just want to play the stuff I know I'll enjoy, just with a different coat of paint or new features here and there.
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