I fail to understand Wii Fit

[Bodhesatva]

greenmedic88 said:

Bodhesatva said:

Username2324 said:
It only sells because it has "Wii" in the title.

 

And why do things that have "Wii" in the title sell? Just out of curiosity.

Are you being sarcastic or are you fishing for honest opinions?

Name branding helps immensely.

But it's not possible to gauge true consumer interest for Wii Fit in the NA market due to the extremely low levels of inventory that have been shipped to date.

If anyone had claimed Nintendo was going to ship less than 1 million units total in the first month of release, everyone but the most irrationally anti-Nintendo naysayer would have said they were nuts.

Between the big NA marketing effort and the low inventory, there's no mystery involved as to why it's fetching about a 100% premium over retail. Flipping Wii Fit is more profitable than flipping consoles. There's no question Nintendo could have sold over twice as many units had they been availabe.

Granted, selling inventory in Europe/Others and Japan is much more profitable for Nintendo due to the US Peso, we're just not seeing the numbers being shipped to either region to fully explain the shortage.

 

I'm not being sarcastic, but I am trying to lead people down a specific logical path. It is interesting, for example, that everyone was claiming just a couple years ago that the "Playstation" brand name would rocket the PS3 to victory, but suddenly it's the Wii brand that is insurmountable.

The "Wii" brand name is less than two years old. Something in the last two years has taken this brand from nothing to explosively popular. What was it? If Wii Fit is simply living off the popularity of the Wii brand name, then what lifted the Wii brand name in the first place? Credit has to be given somewhere: Nintendo did something spectacularly right with something in the last couple years, to take the "Wii" brand name from something literally no one had heard of to one that apparently people will buy like zombies.