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leo-j said:
Kaz never said that they will start making a profit by end of 09, he said that by the end of this year the ps3 will start making a profit.

 

No. he said by the end of the year he expects the PS3 to be breaking even per unit.  For some reason a lot of people took it as "by then all the losses will be erased and we'll be making money on the generation."