HappySqurriel on 20 June 2008
A large price cut for the PS3 in 2008 has been an unrealistic proposal for quite a while ... The facts are that they can't build in the expectation of rapid price drops for the sake of the PS4 (imagine if they release the PS4 at $600 because of inflation and everyone remembers that the PS3 was $300 18 months after its release), the division needs to return to profitability to retain their budget in the future, and they can't continue to subsidize the lowest priced Blu-Ray player at the expense of their partners in the Blu-Ray consortium (they might want to start to sell their own stand alone Blu-Ray players at some point in time).
