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I'm going to guess 3m, but really it could be a lot more than this. I am expecting Sony to market the hell out of this game like never before. They are kind of making Spiderman their mascot at this point, not just for video games but for the whole company. They have a Venom movie and Enter the Spider Verse coming out this year. This is on top of Spiderman being in the Marvel movies, which means that they let Marvel do the hard job of making good movies, while Sony gets to sell all the merch.

Sony is pushing Spiderman hard in every single way. A PS4 bundle sold at $250 is not out of the question. Expect this to be their "Year of the Spiderman".