| Kerotan said: So why are Microsoft so aggressive then? It might not be crazy that Sony keep it high for insane profits but its crazy that they're able to get such high sales at that price. The power of awesome software. |
Because Microsoft doesn't care about the profit on hardware. It's pocket change to them. What they want is volume. They want a portal into as many homes as possible so they can sell subscriptions and services. They want access to the marketplace to go through them. That's a steady flow of revenue, unlike the one time cost of a console. This has always been Microsoft's goal.








