SIE Q1 2018 (Apr-June): 3.2m PS4s shipped (down vs Q1 2017@3.3m) / FY18 forecast increased to 17m

[Kerotan]

Azzanation said:

Kerotan said:
So for the last quater was it 3.2m ps4 vs 1.8m switch? Insane ps4 sells so well without a price cut. Surely a big price cut this holiday or will Sony go with another temporary holiday promotion? They certainly have the software to keep sales high at its current price but its just crazy to think they're not dropping the price further.

Its not crazy its buisness. If people are already buying your product than why do they need to price cut? HW is already hard to profit on, Sony dont need to make it harder for themselfs. Rake in what you can get id say.

Nintendo rarely drop there prices aswell. If its hot its hot.

So why are Microsoft so aggressive then? It might not be crazy that Sony keep it high for insane profits but its crazy that they're able to get such high sales at that price. The power of awesome software.