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3sexty said:

The new measure of success is about paid subscriptions where MS are doing better than any of the competition.. 

MS don't share paid subscription numbers like Sony does. 

MS lumps together every xbox account ever created which has been active that month (paid or free account), every pc user that has logged to the Windows store via PC that month, every Minecraft player using Switch, mobile app users, active Skype users.. etc. to get somewhat respectable number to boast with = MAU 

So I kind of agree with Errorist about smoke and mirrors