You can look out for the company and not be an asshole about it. The adversarial approach that some companies take with regards to consumer relations is short sighted, foolish, and unnecessary.
Like nintendo charging 60$ for ports that came out years ago at 50$, and taking advantage of their fan base? or keeping there games at 50-60$ even after a year or 2 after release, personally this effects me way more as a consumer then having cross play with xbox or switch which i don't care about. point is companies will do what they want, if you don't like it, then don't buy it.