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Megiddo said:

Nothing wrong with PS4. Amazon likely wants a cheaper wholesale price and Sony ain't budging. So sales that would have gone to Amazon are going to Best Buy/Gamestop/Wallmart/etc until Amazon realizes that it's not going to be given special treatment since PS4 can sell its share just fine without it..

This is almost certainly the case.  Amazon tried the same thing with Nintendo.

But this is stupid because unlike the Wii U which needed every bit of exposure it could get on every storefront it could, PS4 is the hottest console since the PS2.  Those who want to buy it will buy it, from Amazon or somewhere else.  This is just deluded arrogance on Amazon's part, forgetting that not only are they not even close to the biggest games retailer, they aren't even the biggest online retailer.