At least three things spring to my mind.
1) As I suggested in another thread, not citing explicitly FF, but generally big games that could follow MGS4, if MSG4 is doing so well with the current HW base and in an almost dead season, SE could quite confidently deduce that during Christmas season, with a bigger HW base and its Xmas surge to take into account too, FF XIII could do very well.
2) If SE manages to release a stable product in a shorter than predicted time, Sony could give them some extra reward.
3) Releasing earlier, with less big titles to compete, could further boost FF sales: obviously SE must carefully calculate if this boost compensates the smaller HW base compared to a later release, but they'll consider also that FF, like most classics, will keep on selling to new PS3 buyers, for the best titles future HW base is not lost release firs, while a Christmas release could cash also on more casual buyers, while in other periods the game should count more on fans of the series, that wouldn't miss it whenever it's released, anyway.
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