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KingofTrolls said:
CGI-Quality said: Why not go nuts? Simple. Costs. Unless you're okay with another PS3, then sure. Have at it.

PS3 is an example of going nuts in wrong direction. Better console=longer lifetime etc.

Well the competition would still launch something new mid cycle of your "better console" that would be more powerfull than it, leaving you with a machine that was somewhat overpriced troughout its early years that is not the best in the market anymore. The strategy that seens to work best is to release a console that is "powerfull enought" while holding back on the costs as much as possible.