Micorosft Studios E3 Expansion - 5 New 1st Party Studios (Ninja Theory, Playground Games, Undead Labs)

[DonFerrari]

jason1637 said:

Maxosaurus-rex said:
We want to be free from the AAA machine and make games focused on the experience, not around monetization. We want to take bigger creative risks and create genre-defining games without the constant threat of annihilation. We want to make our own games our own way, and not be told what to make and how to make it. And above all, we want to protect our team, our culture and our identity. Because above all, that is Ninja Theory. In short, we asked for full creative independence and I remember thinking at the time that this is going to the end of that conversation.

Does he know what MS does?

Based on the video they put out it seems like MS is giving them full creative freedom to do what they want.

https://www.youtube.com/watch?v=vIxWgVOCexU

Great video, and fantastic that they only used 10M to make Hellblade (which also sold great based on their expectations), very good budget management. With MS money they can go very high.

I sure see some struggle between they wanting to focus on experience instead of moneytization which is almost opposite of MS. But perhaps that is exactly why MS bought them, small cost to show they are giving options.