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Rock_on_2008 said:
Blu-Ray player would make the new model 360 SKU  cost too much to manufacture. This would result in a $600 360 Blu-Ray SKU model. No thank you.

Think $450. If they can drop the price $50 they can easily afford to spend another $100-150 fitting a blu ray drive and an appropriate decoder chip from AMD.

Tease.