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It's literally the stupidest idea I've ever heard. You can't trust the general public to honestly and objectively review the authenticity of an article much less an entire publication. Even if he places stringent standards of who can contribute to the site, it will be so filled with Elon Musk worshiping Libertarians that it will be an effectively worthless measure of objectivity and more of a measure of how pro-Libertarian or pro-Musk something is.

The real problem with the media (all media, independent media included) is the profit model. These are businesses, and they make money through advertising. To make money through advertising you need views. To get views you need to pander, bait, and sensationalize. Elon Musk cannot fix that with a Yelp for journalism.

If you want objective journalism read the Associated Press, that is literally their entire shtick. It's dry, boring, but informative.