Erik Aston on 05 July 2007
Holy cow.
I guess this was the only move they had left. Great news for 360 owners! (And potential 360 owners.)
They better get that console redesign going. They need to get it in place fast, so this doesn't cost them the billion dollars they think it could. That big of a loss would delay profitability of the division by at least a year, and possibly delay a price cut.
"[Our former customers] are unable to find software which they WANT to play."
"The way to solve this problem lies in how to communicate what kind of games [they CAN play]."
Satoru Iwata, Nintendo President. Only slightly paraphrased.
