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From what I Have heard, the Sony Amazon dispute is all about streaming. Sony have lined up a deal with Disney to provide content, which will lessen shows and films on Prime. Chances are this will only escalate, not diminish.

I've always said the US needs online good competition, like in the UK. It's a shame, but unless Amazon changes the "well we will show you," attitude, then using Amazon as a good shower of trends is pretty much over.